Trying to look good limits my life
An Ode to type
These beautiful, wooden letters were created for a self initiated exhibition by dutch team Studio AIRPORT, comprised of Vincent de Boer, Maurits Wouters and Bram Broerse.
This is true type worship. Their passion for letters inspired them to pen tributes to each of the 26 characters. Feeling that these should be as intimate as possible, each ode is handwritten to stress the connection they feel.
The poems have matching envelopes, which double as a posters when unfolded. These are presented with their corresponding character, encapsulated in a curvaceous, wooden paperweight. I’d love one.
From Geo-Metric Verse by Gerald L. Kaufman, 1948.
(via Scientific American)
How Better Typography Could Reduce Car Crashes
Across the two studies, the men required 10.6 percent less time to read the humanist text than the square grotesque. This may not sound like a lot, but that’s the equivalent of about 50 feet in distance in a car traveling at typical highway speeds.
“In the vehicle, fractions of seconds are the difference between avoiding accidents and colliding with things,” Reimer says. At 65 miles per hour, you cover 95 feet every second in a car. “In most other environments that we think of, the safety benefit from fractions of a second doesn’t have the consequences it does in a vehicle. Even in aviation, encroachments between planes are measured in minutes, not seconds.”
» via Popular Science
Words To Work By
No Entry Design | http://noentrydesign.com
“Explorations of hand-drawn lettering and type. I like writing depressing phrases.”
Multi-disciplinary designer, artist, and photographer with a nag for typography, food, and vandalism.
Mareiner Holz
Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so they discovered that each wood has its own unique character and therefore requires individual techniques in order for its true character to really shine. So they hired Moodley Brand Identity to re-design their whole identity.
(Source: calidor)
